Extra

Coming to a Beacon Near You!

Posted by on Oct 30, 2015 in Blog | 0 comments

Coming to a Beacon Near You!

Beacon technology uses the Bluetooth capability on your cellular phone to detect your proximity to the Beacon and a whole new world of marketing and communications opportunities are brought to life. A beacon is a small device that emits a radio frequency which typically has a range of 5-150 feet.  When a mobile device enters the proximity of the Beacon, an associated mobile application is triggered to perform an activity.  For example, entering the proximity of the Beacon can cause a mobile coupon to display on the phone.  Another example...

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Mobile Marketing Increases Sales – Period.

Posted by on Oct 14, 2015 in Blog | 0 comments

Mobile Marketing Increases Sales – Period.

  About 5 years ago early adopters to text marketing enjoyed the luxury of having the competitive edge over their rivals through the use of text marketing. Year after year businesses including salons, restaurants, medical practices and community organizations such as schools and churches have added mobile marketing to the mix of tactics to find that mobile marketing is not only cost effective but also allows them to track conversions. Text marketing has proven itself to increase sales time and time again.  But it’s not enough to...

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Sleepy Tiger

Posted by on Feb 5, 2015 in Blog | 0 comments

Sleepy Tiger

  What does an advertising agency do with a sleepy tiger? Here are the top 3 recommendations for 2015 1. Invest in mobile marketing 2. Understand how Augmented Reality applies to your core business 3. Make the move to “card-based” web design   Your marketing and communications efforts will pay off big time in 2015.  Lately it seems that there is a wide-spread positive outlook regarding growth for this year.  It will take less energy to accomplish more. You might want to talk with us about a coordinated and consolidated...

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A Practical Look at Augmented Reality

Posted by on Jan 21, 2015 in Blog | 0 comments

A Practical Look at Augmented Reality

Our marketing agency has provided solutions that involve many technologies and disciplines.  One of the newest capabilities on the scene is Augmented Reality.  When I mention Augmented Reality (AR) people are curious to know what it is and they often ask me if it’s “like a QR code”.  It’s so much more. In an effort to share an overview, Chelsei Henderson gives us a great starting place to learn about Augmented Reality and to begin to discover how AR can play a role in our businesses. It makes you feel like a super-spy...

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More Human Than Human

Posted by on Jan 7, 2015 in Blog | 0 comments

More Human Than Human

  When you talk to a human in 2035, you’ll be talking to someone that’s a combination of biological and non-biological intelligence. - Ray Kurzweil   The technology we carry in our pockets is a billion times more powerful than that which carried astronauts to the moon.  Weird. The integration of non-biological technology and biological organisms is occurring at an astounding rate.  Super-weird. Smartphones are integral to everyday life.  What does that mean to you?   Let’s consider the following mobile...

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Contemporary Guerrilla Marketing

Posted by on Dec 10, 2014 in Blog | 0 comments

Contemporary Guerrilla Marketing

Guerrilla Marketing is an awesome way to get noticed, set you apart from your competition, and earn you a reputation for being fun and different.  It does not take a huge budget to pull off an effective guerrilla marketing campaign. The mark of a good guerrilla marketing campaign is that it’s unconventional, evocative, unique, and original. Guerrilla Marketing is for businesses that are willing to take a risk and it’s anything but traditional. Shock and awe although may be part of a guerrilla marketing campaign from an artistic...

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Mojotank and Presonus

Posted by on Mar 17, 2014 in Blog | 0 comments

Mojotank and Presonus

  Mojotank announces addition of Presonus and Studio One audio production solution enabling streamlined delivery of audio projects. Presonus is our preferred vendor for audio hardware solutions and we are pleased to be working with them along with the helpful staff at Studio One. “The addition of Presonus and Studio One have increased the ability for our audio engineers to produce fantastic results in much less time with a higher quality deliverable. Studio One is a great leap forward from Cubase and Protools.” — Jim...

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Marketing Archtypes

Posted by on Dec 5, 2013 in Blog | Comments Off

Marketing Archtypes

Student to Master — “Old man…how is it that you see these things?” Master to Student — “Young man…how is it that you do not?” I can tell you from my own personal experience how valuable it is to have the right guidance at the right time. The perspective and insight you can gain from someone who has been down the road you are about to travel is so important. Michelle Vandepas is a business coach with a proven method of helping you to reach your goals. Take a look at her talk on “Marketing...

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A.R. is Peanut Butter and Chocolate

Posted by on Dec 1, 2013 in Blog | 0 comments

A.R. is Peanut Butter and Chocolate

I first learned about Augmented Reality (A.R) when I saw a “TED Talk” by Matt Mills. I had been familiar with image recognition hardware and software from my days in medical imaging. It was 1989 and I was working on a custom platform that integrated a microscope and CCD camera to look at slides of blood cells. The system was able to recognize the individual characteristics of chromosomes and then our software would clip out the chromosomes from the image and align them in order and finally print them on high resolution film. It...

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Your Project

Posted by on Dec 1, 2013 in Blog | 0 comments

Your Project

Whether you need a team to complete a project from conception to implementation or simply need a component of your project addressed Mojotank is ready.   We start by understanding your high level objectives, key factors and individuals involved in your project.  We then move into a discovery period where discreet project requirements are defined and documented. Once we understand the scope of your project we provide a timeline and cost estimate.  Because Mojotank is a group of companies all working together, you benefit from a vast array...

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